2020 is almost over and I wanted to share the four best entrepreneurship books I read this year. I wanted to choose 5 but there wasn’t another book that I could think of that could stand alongside these four. These were quite easily the most entertaining, thought-provoking and informative entrepreneurship books that I read all year.
- Deep Work By Cal Newport
I was new to the Cal Newport wave this year, but thankfully better late than never. Newport is known for his thought-provoking views on social media and technological distractions.
In his book Deep Work, Newport claims that the key to truly “diving deep” and getting mentally strenuous tasks done, is to produce a distraction free environment. The biggest threat to accomplishing truly significant tasks is shallow work, or “non-cognitive, logistical or minor duties performed in a state of distraction.”
This book is a must read for entrepreneurs and small business owners because it forces us to rethink the way in which we view work and productivity.
2. Birth of a Brand By Brian Smith
This was easily the most touching and beautiful entrepreneurship book that I have ever read. Brian Smith, the founder of Ugg, takes you through his journey of ups and downs as he tries to the grow sheep skin boots into a fashion necessity. Smith went through trials and tribulations that were so eloquently written that you’ll feel as if you’re on the journey with him.
The best part is at the end where he sums up the feelings that he has as he looks back at his entrepreneurial journey. It is so vivid, it’ll be the motivation that you’ve been looking for to keep you focused on your own entrepreneurial journey.
3. Influence The Psychology of Persuasion By Robert B. Cialdini
This one is a classic, so as a first time small business owner I had to read it this year. Its all about the psychology behind why we do or don’t purchase the things that we do. It’s aim is to teach you the ethical way of influencing buyers, but does touch on some of the unethical practices that unfortunately work as well.
This is a must read if you are trying to sell anything. While it may not tell you exactly what tools may work for your business, it gives you a large selections of tools to choose from when determining your market strategy. An easy read, this book can help you increase your companies sales, or simply refresh your marketing strategies.
4. Shoe Dog By Phil Knight
Shoe Dog is at the top of a lot of lists when it comes to great entrepreneurship books, and for good reason. This book starts off a little slow but as Knight starts to build the Nike brand, you get a peak into one of the greatest business stories in modern history.
Nike started off a very slow growing company as Knight sold sneakers out of his parent’s basement, and is now one of the largest athletic apparel companies in the world. This story has and will continue to inspire entrepreneurs about the amount of grit (and a little luck) that it takes to be successful.
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